Ellen Brecken Mihalovich
Before moving into design full-time, she spent years working with brands like de Gournay, Veronica Beard, and Nili Lotan, developing a refined eye for elevated aesthetics and the relationship between visual identity and brand world. She then founded Gemmwell, a women's wellness marketplace, where she owned every creative decision from identity and campaigns to digital experience and art direction. Today, she works with founders and creative teams who need a partner who thinks strategically and cares deeply about what a brand communicates. She is also the founder of Blue Jean Baby Style, a personal styling service and Substack exploring style, identity, and life in the in-between years.